Websites today are a lot more like software than static pages of text and pictures. Web developers use CMS (Content Management Systems) for building websites (e.g. this site uses WordPress). There are dozens of website CMS applications
Like any software, you must continuously update it. The site that’s visible to the public might not change but the CMS in the background must continuously patch security holes and improve features as the internet evolves. Most CMS have a very simple upgrading methodology. Some are automatic.
If the look of your site doesn’t change, there is a downside as well. A CMS makes it so easy to change/update/improve a website that it’s expected. It’s shows that your company and/or you are alive. Google ranks your page, in part, by how recently the pages have changed. It doesn’t have to be a big change. Sometimes I just go through my site and improve grammatical stuff’n’stuff. ( I’ll fix that later).
I was looking at the WordPress support pages recently and found a couple of jewels. for my own benefit and for potential clients I’ll post the WordPress calendar.
WordPress CMS Calendar
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| February |
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| March |
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| April |
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| June |
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| July |
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| August |
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| September |
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| October |
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| November |
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| December |
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The table has been adapted from here: http://codex.wordpress.org/WordPress_Site_Maintenance